Tips for Creating a Strong Company Name
A company name plays a crucial role in brand promotion, consumer perception, and recognition. If you’re struggling to come up with a suitable name, consider using the name generator Turbologo as an assistant. Here are some ways to create a unique name that fits your brand’s meaning:
- Founder’s name: Consider using the name or surname of the company’s founder, like McDonald’s, Honda, Casio, Nestle, and Ford.
- Combining words: Combine different words or their parts to create a new name, such as 4you, Pepsi, Adidas, Lukoil, and Pampers.
- Alliteration: This creates a name that is easy to remember thanks to its rhyme and simple pronunciation. Some examples include M&M’s, Motorola, Coca-Cola, and Chupa-Chups.
- Allusion or innuendo: Use well-known concepts to create your own name, like Lady X derived from the popular Mr. X.
- Analogy and association: Pick the right association to get a quality name associated with the company, like Apple, Jaguar, Red Bull, and Bounty.
- Abbreviation: Use an abbreviation if you can’t do without a long name, like NASA, IKEA, and BMW.
- Domain-based: Use a domain as the name, which is easy to remember and convenient for clients to visit the website.
- Metonymy: Use the general to particular method, such as “Planet Sushi” or “Empire of Style.”
- Secret meaning: A name with a mystery that is only known to the owner and workers, adds interest to the consumer.
- Universal name: Use a name that is not related to the activity of the company, like Legend, Aphrodite, or Amazon.
When choosing a suitable name, consider the following principles:
- Conciseness and soundness: The name should be clearly pronounced and easy to write.
- Stylistics: The name should also reflect the style, essence of product/service, and scope of activity.
- No negative undertones: Avoid negative or controversial meanings.
- Matching place and concept: If possible, have the name match the place and concept, like Sky Bar near the shore.
Experts suggest not spending a lot of time creating a unique brand name. Instead, look around your surroundings for inspiration from fruit, books, writing material, and natural phenomena. Lastly, remember that no matter how perfect a name may be, it could easily be ruined by the quality of service, image, or product. It’s important to keep up with quality standards and respond quickly to crises.
In summary, a strong company name should be simple, easy to pronounce, as clear as possible to the consumer, and memorable.
